Stakeholder Engagement And What Matters Most
The safety and well-being of our employees, customers and communities is at the heart of who we are and what we do.
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What Matters Most
In late 2013, Duke Energy began reviewing the company’s list of 29 important issues: “What Matters Most.”
Surveys were developed and administered to external stakeholders and company management. Meetings were then held to gain further insights on the results. External stakeholders told the company how important each issue was to them. Duke Energy leaders weighed in on the impact each issue could have on the company and its stakeholders.
The safe operation of our system and the well-being of our employees, customers and communities are always our highest priorities. However, the relative importance of other issues varied among stakeholder groups. What was a high priority to some wasn’t as important to others. Since all stakeholders are important, we think that any attempt to prioritize and force rank the important issues wouldn’t accurately reflect these varied interests.
Also, the list of 29 issues included a combination of broad categories – such as “water quality” – and narrowly defined industry issues – such as “mountaintop removal coal mining” – which created some redundancy across the list and confusion for stakeholders. This insight enabled the company to consolidate some of the topics for purposes of characterizing the most material issues for Duke Energy.
The latest “What Matters Most” list is comprised of 16 issues. Each is important to stakeholders and to the company. The graphic depicts the relationship among Duke Energy, its stakeholders and these important issues as overlapping circles within circles. Both the stakeholder groups and the issues are arranged alphabetically to make clear they are all important and interconnected while safety, as always, is number one.